ISRO sales pitch: give us 10 kg, we'll fly it to the moon for free: "

ISRO sales pitch: give us 10 kg, we�ll fly it to the moon for free

PALLAVA BAGLA

NEW DELHI I FEBRUARY 28: May be the next India Shining ad you see will feature space! For, you may debate the moon mission but the Indian Space Research Organisation has begun work. Already allocated Rs 70 crore this month�a fifth of its estimated cost�the mission (Chandrayaan I) has got a 46-year-old engineer as its project director and has worked out its sales pitch too.
Last week, ISRO announced it would give a free ride to 10-kg payloads from different countries (in effect, writing off Rs 51 crore for each country that takes up the offer) in exchange for data. "
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